1. Shared Vision: Achieving success, pursuing mutual benefits.

2. Company Mission: Creating wealth, realising value, ensuring employee happiness, and customer satisfaction.

3. Corporate Spirit: Integrity, dedication, gratitude, innovation.

4. Core Values: Having a strong sense of responsibility and taking social responsibility as a duty.

5. Business Philosophy: Integrity first, effectively safeguarding the interests of consumers and suppliers.

6. Management Philosophy: Caring, motivating, cultivating, supervising.

7. Corporate Taboos: Political errors, economic errors, behavioural errors, opinion errors.

8. Corporate Warnings: Jealousy, greed, hypocrisy, selfishness, laziness